want to know
Sustainability: key factor
in decision making
Climate change and environmental awareness are growing concerns for consumers and have an increasing impact on their decisions when selecting products and packaging materials. In a 2020 survey across seven European countries, respondents identified sustainability as a key factor that would positively influence their purchasing decisions.
We needed a straightforward and memorable symbol to tell this story to the consumer. Despite its early life compared to other recycling symbols, the MRF logo has shown significant potential to effectively communicate credentials of infinite recyclability and sustainability.